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IDM Market Performance Survey

PROJECT DETAILS

The first ever research project in my career as a Marketing Associate at Yati Marketing. The survey was to determine market performance across the 3 countries where IDM is located, so as to allow the institution to identify its unique selling proposition.

As a Project Assistant, my overall roles included;
Questionnaire configuration
Enumerator recruitment
Fieldwork monitoring
Data analysis
Reporting

CLIENT

Institute of Development Management (IDM)

COMPANY

Yati Marketing

CATEGORY

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